Inside New Balance's Plans to Topple the Global Sneaker ...
New Balance, founded in 1906 in Boston by William J. Riley, is a major, independent, family-owned global athletic brand, specializing in high-quality, comfortable footwear and apparel for running, training, and lifestyle. Known for its "brand with heritage" approach, it focuses on performance technology, craftsmanship, and a range of widths for optimal fit.